Compare the Options For Your Business Signs
Business signs are a crucial aspect of a successful marketing strategy for any company with a brick and mortar location. Signage allows you to target local consumers who would be interested in your products and services. The proper business sign can encourage them to come into your store, build brand awareness, and increase sales.
It’s clear that business signs can have a positive impact on achieving your business goals, but only if the sign is designed, constructed, and displayed properly. With those key characteristics in mind, you will need to decide which form of signage is best for your company and advertising objectives.
We’ve broken down the various types of signs and the main benefits of each so you can compare your options and decipher which business signs are best suited for your brand.
Indoor and Outdoor Business Signs
The first decision you need to make is if you’d like indoor signs or outdoor signs. Of course, you can always use both, but they serve your business in distinct ways.
Outdoor signs are designed to grab the attention of drivers as they pass by your location. You only have a few seconds to make a lasting impact. Outdoor business signs will make customers decide to stop into your establishment and foster brand awareness. An outdoor sign will help a person remember your company when they are need of your products and services in the future.
On the other hand, indoor signs are most often used to drive unplanned purchases. You can promote discounts, best-selling products, and specials that will make a consumer want to spend more money.
Plastic Lighted and Digital Electronic Business Signs
The next step in your decision-making process is choosing between plastic lighted and digital electronic signs. Each will offer a visually-pleasing display, but they are also very different.
Plastic lighted signs are lighted by high-quality fluorescent lighting and constructed with polycarbonate materials, which are incredibly durable. These signs are ideal for brand awareness. They let you display your logo, business name, and any other important text.
In contrast, digital electronic business signs are ever-changing. You can run different advertising campaigns, promote specific products or services each day, and deliver messages to your customers to encourage them to stop at your business. With an electronic sign, the options are endless.
Combination Business Signs
Using multiple types of signs will deliver the most effective results for your company. You may choose to use both indoor and outdoor signs. You could also combine the use of plastic and digital signs. Doing so will let you have a consistent brand image, but also give you the freedom to publicize your sales and special deals to invite people to go into your location. One of our sign specialists can help you decide on the best combination of business signs for your goals. They will assess your main objectives to guide you to the most effective form of advertising and branding for your company. Contact us today for a custom quote!