In today’s day and age, signage is still a valuable way to promote your small business, whether it’s a restaurant, a retail store, or any other location that depends on getting bodies in the door. While the internet will help you connect with customers in unprecedented ways and respond to feedback in nearly an instant, it doesn’t always bring in new business. You always need to worry about driving in new customers to sustain healthy growth.
What You Need To Know About Digital Signage
Physical signage of any kind is more important than ever to businesses. Without it, businesses don’t have the ability to connect directly with customers on the ground. Sometimes, getting found is all that matters, especially if your location is in a busy area. Here are some important things that any business owner should know about digital signage.
What Types of Digital Signs Are Available?
In order for a sign to be classified as digital, it needs to utilize some sort of programmable software that allows the operator to put images up of either business logos, information about upcoming specials, or anything else you think will help your business succeed. A basic model might be just a lighted sign, while more advanced models will incorporate LED technology too. Also, digital signage can be used both indoors and outdoors, which can help draw potential customers in, or point those already in your location towards a specific place to increase sales. Also, with either LED signs, lighted signs, or combination signs, there are replacement panels available so in case of emergency, you’ll always be prepared.
How Do They Impact Business Growth?
LED signs are typically going to be more of an initial investment, but there are statistics that back its cost. Studies have shown that about 83% of business owners who installed a LED sign noticed an increase in sales. However, more importantly, the quality of your signage can drastically change the perception of your business. For example, about 68% of consumers surveyed indicated that the quality of a business’ signage is a direct reflection of the quality of the services or products they provide. Also, in terms of directly impacting sales, there are studies that indicated nearly 50% of impulsive buys are completed by indoor signage draws them to the point of purchase.
Is It Affordable?
This question is likely on the forefront of every small business owner’s mind. Any purchases you make for your business need to be thought out, and you need to make sure that the investment is worthwhile. Fortunately, a good sign company recognizes this concern, which is why you’ll likely be able to find a number of financing options for your new sign. Spread out over the course of a few months, you should ideally be able to pay off your sign payments with the new business is drives in!
Don’t Miss Out On Growth Provided By Digital Signage
When you’re ready to make the investment in a new sign, you have to make sure that you’re partnering with a company who truly understands your needs and can help you make the leap from small business start up to a true powerhouse. Contact the team at Gulf Development and we’ll help you through our extensive process.