LED Signs Are Easy for Simple Business Owner to Manage
Even though LED signs have been proven to give business owners a substantial return on investment, some are hesitant to purchase a digital sign because they’re concerned about the difficulty of the technology. Since these signs come in tri-color and full-color options and have the ability to display text, graphics, and video, it can seem overwhelming to be able to manage all of that. Fortunately, the technology industry has made it simple for business owners to learn and operate their LED signs. With user-friendly technology and easy-to-follow guides, no matter how much or little you know about digital signage, you’ll be able to navigate these displays. About 90% of business owners say that they didn’t have trouble using the LED technology, so you can rest assured that you’ll be able to use digital signage to your advantage.
In addition to the software being simple for users to understand, there are also systems and strategies created to help you make effective advertisements, so you’ll get the most out of your signage. See how painless it is to create successful digital advertisements on your electronic signs.
Webinars
If you aren’t the most well-versed in technology, one of the best ways to learn the software is through a software training webinar. During a webinar, you’ll learn exactly how to operate the LED sign software, schedule messages, craft effective advertisements, and more. You’ll also have the opportunity to ask any questions you may have. Webinars are a simple way to get hands-on training that is easier to follow for many people then
Scheduling Messages
The freedom to make as many digital advertisements as you like can sound like a huge responsibility. How many should I create? How often do I have to change my signage? I don’t have time to be thinking about that. These are just a few of the thoughts that might run through your mind. Fortunately, you don’t have to think that much about this! You’ll have the ability to schedule your messages in advance, so you don’t have to be constantly thinking about it. First, figure out how many advertisements you should run each day. If you’re a restaurant, you may want a different message to attract people in for lunch and dinner. A retail store may want to promote different products on different days of the week. Once you figure out how many makes sense for your business, simply schedule them once, and they’ll rotate automatically for the entire day, week, month, or year! It’s that simple.
A/B Testing
If you’re concerned about coming up with advertisements that don’t work, don’t worry! The system will guide you to create effective advertisements, helping you choose the right words, length, and colors. Because you’re able to run more than one ad at a time on LED signs, you’ll also be able to do A/B testing, which is a strategy that lets you measure which message is more effective. For example, if you run a message on your sign saying, “Enjoy dinner with your family, starting at $12 per person,” and on another day try, “Come in for an affordable dinner with your family,” you can see which one actually attracts more customers to come in. That way, you can tailor your advertisements to what works for your business.