Why Every Business Needs Digital Signage
Digital signage is one of the best investments a business can make. It can be used in addition to your plastic lighted signs or on its own to make a visual statement. Business owners need to consider digital signage for their business. They’re a wise investment because 83% of businesses that install digital signs noticed an increase in sales. Read about all of the benefits of LED signs and see how your business can improve.
Cost Effective Advertising
The cost of digital signage is miniscule compared to other forms of advertising. On top of that, LED Signs have the best return on investment. The cost of one thousand impressions is less than ten percent of every other form of advertising, meaning you get the best bang for your buck.
Receive 24/7 Advertising
Digital signage is seen day or night, ensuring that your business is seen in the middle of the day and in the late hours of the night. This is especially crucial for businesses like bars and restaurants that thrive at night. However, even if your business isn’t open in the evenings, your digital signage will capture the attention of the hundreds of people passing by that might have otherwise been able to see you.
Create Custom Advertisements As Often As You’d Like
You can run daily specials, advertise an event, or highlight featured products or services. Digital signs give you the freedom to customize your message each day, week, or month, effectively attracting more customers to your business.
Automatically Schedule Message Updates
It may seem like a hassle to constantly update a digital sign, but you can actually schedule your messages to be updated, so you never have to worry about it. You’ll be given user-friendly technology that allows you to program messages for specific days or times. You’ll schedule it once for the month and the sign will do the rest of the work for you.
Digital Signage is Easy to Install
Digital signage takes just a few minutes to install, so you can start reaping the benefits as soon as possible. You won’t have to worry about it ever again. LED signs are built to last, so once they are installed, they’ll be there for years to come.
Capture the Attention of Customers
Outdoor digital electronic signs that feature vibrant colors or full photo or videos capture the eye of potential customers. Studies show that a potential customer is better able to recall a digital sign they saw than a standard sign. This means your advertising will be seen and remembered, which is key for building a loyal customer base.
Care for the Environment
These signs are eco friendly because you won’t need to throw them away and purchase new ones each time you have a new sale, promotion, event, or decide to rebrand. You’ll save money by eliminating those printing costs and reduce the amount of waste your business creates. Digital business signs last for years, continuing to bring you more customers without having to do anything new.