Which Type of Lighted Sign is Right for Your Business?
The good news is that you have some options when it comes to lighted sign solutions for your business. You can either get an LED sign, a plastic lighted sign, or even a custom half plastic lighted half LED sign to help advertise your business, whether it be on the inside or outside. Knowing which type of sign is right for you largely depends on the needs of your specific business. Do you want to know what kind of sign is right for the needs of your business? Here are the advantages and disadvantages that are associated with each of them.
1. LED Signs
There’s nothing quite like being able to customize your message based on the day for a copywriter. Not only is it incredibly convenient, but it also cuts the cost of having new signage made when you need to communicate a new message to your customers. Many industries use LED signs to communicate new sales and news in real time rather than wait for print to catch up with how fast their mind works. If you need to change your message consistently, an LED sign is the perfect signage solution to be both cost-effective and engaging for consumers. If you have an LED sign, not only can you communicate new messaging whenever you want, but you can also split test how well different messaging strategies resonate with consumers in real time. That means you can find out if the new slogan that you’re considering in your head is really better than your old one without printing a whole bunch of stuff, only to find out that it’s no good. A custom LED sign is one of the most powerful tools that a business can have in their arsenal.
2. Plastic Lighted
Do you need for your logo to be clearly communicated in all of its glory? For some businesses, the logo is everything, and an LED sign can’t really do it justice. For those businesses, they generally buy a plastic lighted sign with a picture of their logo on it, that way they can communicate clearly to customers both during the day and at night. The downside to this solution is that the message can’t be customized depending on the day. The good news is that a plastic lighted sign will have a much higher resolution image of your logo, so at the end of the day, it’s going to look better.
3. Half Plastic Lighted and Half LED
This is pretty much the holy grail of custom signage solutions. Not only do you get the custom messaging of a full on LED sign, but you also get to have the highest resolution image of your logo through the plastic lighted sign. If you like the way that this type of sign looks (some people think the half and half looks kind of weird) it’s a great solution to your signage woes. Based on these three, you can buy the type of custom signage solution that’s going to best fit your business.