Custom Signs Need Great Designers to Engage Customers
Great! You’ve decided you need to get custom signage to increase your reach, make plenty of good impressions, and do more business. That means that you’re invested in making your brand look great and do great in the marketplace. The truth of the matter, though, is that your signage is not going to be effective if you don’t have the proper design on it. Often the design of the sign is going to largely affect how engaging the signage is, meaning that a great sign that drives sales and foot traffic to your business needs to have a great design. Do you want to draw more customers into your business and make more sales? Here are a few tips to make sure that you get the best designer for your custom signs.
1. Use Sign Company Designers
This is surprisingly one of the most effective ways to make sure that you get the best designer for your custom signs. Designers that work directly for the sign company that you’re using are intimately connected with the materials and the process of making the sign, so they know exactly how to utilize those materials to their advantage when they’re designing a sign. You want someone that’s going to produce the best design possible, and in order to do that they need to have more than just a knack for design, they need to have an intimate knowledge of signage and how different prints look on different materials. The only way to make sure that your designer has that type of experience is to find one that already works for a signage company.
2. Check Their Portfolio
You want a designer that has the know-how to get the job done. The best way to make sure that they know what they’re doing is to check out their job portfolio. That way, you can directly see if they have done a job that’s similar to yours before, giving you peace of mind that they’re going to do a good job on the design. If you look at the portfolio and you see designs that you don’t like, you might find that you have creative differences that you can’t reconcile, which is fine! It just means that they’re not the designer that you want for your job. Don’t compromise, find a designer that has a portfolio that reflects your tastes.
3. Get Referrals
Is the designer that you’re interested in hiring also willing to give you the references that you need to give you peace of mind? The creative process involves a lot of open communication between the designer and the brand, so you want to hear from other people that they’re communicating well and being professional with other clients before you hire them to work on a project with you. By making sure that they have glowing reviews from people that they recently worked with, you’re giving yourself the best chance of having a great experience with this person. After you’ve gotten a great designer with great referrals, you’re all set to create the sign that’s going to reflect your tastes and communicate your branding message in a unique way that you’ll love.