How to Choose Between Indoor and Outdoor Signs
Choosing the right signage for your business is a huge deal, as you’re picking something to represent your brand for years to come. You’ll have to decide between plastic or LED signs, choose the right color scheme, pick the right image or text, and decide where to place your signage.
One of the biggest and most important decisions you’ll need to make is whether indoor signs or outdoor signs will best support your business goals. Each type has significant advantages over the other, and each one can help you achieve unique goals on a daily basis. Learn more about the specific benefits of each type of sign below to help you decide which one will be best for your business or organization.
Notable Advantages of Indoor Signs
Designed to be mounted on a wall or in a window display, indoor signs can help you get the attention of consumers who are inside of or nearby your business. When placed in a window, indoor signs can help you reach anyone walking by or driving by (if you’re located close to the road). When used deeper inside your store, they can effectively drive consumers toward a specific product or area.
Many business owners use indoor signs to highlight new products or services, advertise sales, and send timely messages to their consumers. Usually, indoor signs are most effective at communicating to consumers who have already decided to visit your store. As they’re approaching or walking through the doors, you can use your signage to get their attention and up your chances of making an impulse sale.
Notable Advantages of Outdoor Signs
Outdoor signs, in contrast to indoor signs, are meant to attract consumers who haven’t yet decided to stop anywhere. When designed and placed strategically, an outdoor sign can help get the attention of new consumers, convince them of your value, and pull them in your direction. By doing so, you’ll be able to increase the amount of consumers walking through your doors on a daily basis.
Outdoor plastic signs are great for establishing consistent branding. With a strategic design, you can show the public who you are, what you offer, and why you’re valuable. Outdoor LED signs, on the other hand, are great for increasing your impulse business. These signs let you program your message whenever you like to advertise deals and specials, promote new products and services, or send timely messages to the public.
Custom Signs for Any Business Across the U.S.
Both types of signs can help you attract new consumers and get the attention of returning ones. We’d love to help you decide on the best one for your business if you’re still stuck. In many cases, we recommend combining two different types of signs—like a plastic sign with an LED sign or an indoor sign and an outdoor sign.
Learn about the various types of indoor and outdoor signs below. Contact us to get a quote or to ask us any additional questions.