The Importance of Brand Consistency as a Business
As you look around at successful businesses in your area or industry, you might find yourself wondering what they have in common. How does each one do so well among consumers? While these businesses may not offer the same products/services, they likely have one thing in common: brand consistency. A business that has brand consistency will have a logo, a clear message, a color scheme, and an established brand identity—which are all weaved into their marketing efforts and daily operations.
For example: Taco Bell uses the same logo on their business signs, receipts, website, social media accounts, menus, take-out bags, and more. They use a consistent color scheme, the same tone of voice, and the same slogan throughout all of their efforts.
Being consistent allows Taco Bell and any other brand to do three things well: establish an identity, build credibility, and stand out among their competition. Find out more about how each of these works below.
1. You’ll be able to easily tell the world who you are as a business.
In today’s world, who you are matters just as much (if not, more) than what you do. Because of this, you need to first define who you are as a business and then make that clear to the public. Through your marketing and advertising efforts, you should be able to make it clear who you are, why you do what you do, and what you have to offer. By doing so, you’ll be able to convince consumers of your value without actually having to do any convincing. From the very first impression, your brand identity and goals will be clear and out in the open.
2. You’ll be able to build credibility among consumers.
Let’s take a look at Taco Bell again. Why do you think this brand does so well among consumers? It’s because the name, logo, and slogan are all instantly recognizable. If you see Taco Bell, the bell icon, or the current slogan “Live Más”, you already know exactly what is being offered—the food, quality, and speed you’re looking for.
This is all made possible through brand consistency. While you may not be as well known as Taco Bell, you can work your way up to that level of recognition. Through a consistent logo, a slogan, and imagery, you can become just as credible and recognizable as a huge brand like Taco Bell.
3. Most importantly, you’ll stand out (in a good way) among your competition.
Above all, brand consistency will allow you to stand out in the best way possible from other businesses in your area or industry. Once you’ve established a clear identity and become recognizable in your area, you can do something unique and different. Whether it’s your logo, your slogan, or something else that sets you apart, brand consistency will let you appeal to the most consumers.
How to Achieve Brand Consistency Through Custom Business Signs
The best thing you can do as a business owner is to achieve brand consistency across all of your marketing and advertising efforts. To help you achieve this, indoor signs and outdoor signs let you show off who you are and what sets you apart. Learn more about our business signs below and give us a call for a quote!